Day 1 – CEO Track
(Go-to-Market + Growth)
8:00 – 9:00 AM | Breakfast + Registration + Networking
Connect with MSP CEOs and executive peers facing the same growth, margin, and AI decisions—before the room moves into strategy and execution.
9:00 – 10:00 AM | The CEO’s AI Playbook
Clarify where AI truly creates leverage for MSPs—and what effective leadership looks like in this next phase. You’ll be introduced to the 4G framework and the concrete outcomes you will leave with after two days of focused execution.
10:00 – 12:30 PM | AI Managed Services: What to Sell and Who to
Sell It To
This session removes guesswork at the point of revenue. Step 1 of our 4G framework, “Go-To-Market” focuses on defining where to play, identifying clients ready now, and locking in packaging, pricing, and rollout decisions required to take AI services to market without delay.
12:30 – 1:00 PM | Lunch
Lunch and informal peer discussions with fellow MSP leaders. Use this time to compare notes, share real experiences, and continue conversations sparked in the morning sessions.
1:00 – 2:00 PM | In the CEO’s Chair: AI Decisions That Shaped the Business
A candid, interview-style conversation with MSP CEOs who have built AI internally and delivered it to clients. Hear the real decisions behind what worked, what failed, and what they would do differently—followed by live audience Q&A.
Featured CEOs:
Bill McLaughlin, CEO — Thrive
Habib Malik, CEO — MSP Corp
Ahmed Mahmood, Founder & CEO — Ocean Solutions
2:00 – 4:00 PM | AI-Powered Growth Engine
This session focuses on Growth, Step 2 of our 4G framework. You’ll explore how to attract, convert, and expand AI services profitably—and work with peers to outline a focused 90-day growth plan you can execute immediately.
6:00 PM Onwards | Dinner
Enjoy dinner with fellow MSP leaders in a relaxed setting and continue conversations sparked during the day’s sessions.
Day 2 – Operations Track
(Gross Profit + Governance)
8:00 – 9:00 AM | Breakfast + Networking
Enjoy breakfast while reconnecting with peers to debrief Day 1 insights, surface shared challenges, and align on execution priorities for the day ahead.
9:00 – 12:30 PM | Using AI to Improve Operational Margin
As part of the 4G framework, this session focuses on Gross Profit—identifying high-impact AI use cases across your MSP operations and translating them into a 90-day automation roadmap with clear owners and ROI targets.
12:30 – 1:00 PM | Lunch
Pause for lunch while reflecting on key decisions and preparing to shift into governance and implementation discussions after lunch.
1:00 – 4:30 PM | AI Governance: Protecting Trust and Enterprise Value
This session covers Governance, the final step of the 4G framework—and the one most MSPs skip. You’ll define AI guardrails before risk shows up, create an acceptable-use policy your organization can stand behind, and uncover governance services clients will increasingly expect.
Trying to figure out AI – and how to support our clients – doesn’t have to be a solo mission. The ITBD AI Accelerator gave us access to the right AI coaches with real, hands-on experience, plus a community of MSP peers to learn with, build alongside, and move from ideas to execution faster. The clarity, connections, and collaboration turned AI complexity into real momentum – and the ongoing support is the difference. I’m genuinely glad we joined.
P. Sean Francis – CEO, Technology Assurance Group
AI and automation are the new tech stack – and MSPs who lead now will future-proof their businesses while delivering lasting client value as true thought partners. The ITBD AI Accelerator is expert-led with hands-on AI coaches and backed by a high-caliber MSP peer community, so you move from theory to execution fast and create real outcomes for clients today and long into the future.
Conor Smith – CEO, First Call Computer Solutions
I was not sold on AI for my business at first. The ITBD team said, ‘Try one session and decide.’ After that session, I used AI to build a full business plan and live marketing materials. Now, we are developing an AI-powered service for SMBs.
Andrew Harrover – President, Matrix Computer Consulting
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