IT By Design

Dell Case Study

IT by Design

"We feel like we have a bigger voice because Dell listens to us and our clients listen to us. And we have a more significant footprint in the market. All this is because of the capabilities and resources that we have with Dell Partner Direct."

- Kam Attwal, Principal, IT By Design

Business need

As a boutique solution provider with expertise in infrastructure management and project implementation, IT By Design was looking to partner with a hardware vendor that shared its standards for quality and responsiveness.


IT By Design (ITBD) decided to participate in the Dell™ Partner Direct program and became certified in servers and storage with Dell Power Edge™ servers and Dell Equal Logic™ SANs.


  • 30% increase in sales with certification in Dell Partner Direct
  • 35% increase in profit margin compared to other server and storage vendors
  • 20% decrease in sales cycle by avoiding time spent getting quotes from other vendors

Giving you the biggest bang for your buck – ITBD excels at providing the most robust service offering, with process driven high availability support, at a price your organization can value.

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